Plug and play auth that grows with you

Get peace of mind with secure, extensible passwordless authentication that’s built to scale. All with a few lines of code.

First 10,000 logins free for a limited time

Trusted by trailblazers

Uservoice logoDecrypt logoBrellaPolymarket logoFairmint logo

Magic links
and so much more

Choose from a variety of battle-tested, production-ready login methods. Up and running with no bloat and no unnecessary config.


Give users a smooth, secure login experience using emailed magic links.


Allow users to log in using a one-time code sent to their mobile device.


OAuth sign-in via Google, Facebook, GitHub, Apple, Discord, and others.


Offer extra protection through biometrics or a FIDO2 device.

Multi-factor auth

Double down on end-user security with MFA via authenticator app.


Build decentralized apps using Ethereum and 15+ other blockchains.

For developers,
by developers

For developers, by developers

Read Magic docs

Learn more about integrating passwordless auth on web, mobile SDKs, and other frameworks.

Get started in seconds

Bootstrap your project using a CLI tool that generates a custom, fully working application with Magic auth.

npx make-magic

Onboarding that
users will love

Make your first impression beautiful, frictionless, and impactful.

Custom branding

Style the sign up flow to match your brand’s look and feel.

30+ languages

Engage global audiences in their native language.

Accessibility support

Easily ensure your custom UI meets accessibility standards.

High-quality signups

Improve conversions by filtering out spam and fraud.

Blockchain native

Magic manages non-custodial crypto keys for each user, supporting Ethereum, Bitcoin, and 15+ other blockchains.

Get started

Future-proof security
& infrastructure

Magic grows with your security and scalability needs, so your users are protected and able to login anytime.

Learn more

Global availability at scale

Magic offers 99.99% uptime, ensuring users around the world can access your apps anytime, anywhere.

Email delivery you can count on

No need to navigate complicated configurations and multi-level dependencies with email service providers.

Anomaly and bot defense

Malicious login attacks are detected, blocked, and prevented automatically based on usage patterns.

Enterprise-grade security

Magic is SOC 2, GDPR, and CCPA compliant, undergoing regular 3rd-party security tests. ISO27001 and HIPAA coming soon.



$8.50 /mo

Free today, then just $0.0085 per login

For a limited time, get started with 10,000 free logins. Then scale up with straightforward pay per login pricing.

No subscriptions, no hidden fees, and pricing protection after any user’s fourth monthly login.

special offer

Startup Pricing

50,000 free logins to help you grow quickly and securely. No commitment required.

Magic is proudly backed by the best

NorthzoneTiger GlobalPlaceholderLightspeed VenturesSV AngelSocial CapitalDigital Currency GroupCoinFundCherubic VenturesVolt CapitalUnusual VenturesRefactor Capital

Ditch passwords,
delight users