Magic announces $4M in funding!Read more Read more icon

Auth simplified.

One SDK for passwordless, WebAuthn, and social login - fully customizable.

Magic link email login flow

Securing over 20 million
authentications per month

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For developers,
by developers

We crafted tools for every stack!

With a few lines of code, your app can support a variety of passwordless login methods.

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Security that scales with your company.

Let us handle your authentication overhead, so you can focus on what matters most to your business.

Anomaly detection system icon

Block malicious logins

Our anomaly detection system prevents login attacks based on usage patterns.

Email delivery failover icon

Email delivery failover

Redundancy of email providers to ensure speed and reliability.

Enterprise-ready security icon

Enterprise-ready security

SOC 2, SLAs, battle-tested in the high-stakes world of financial services.

Multi-factor authentication icon

Multi-factor authentication

Easily upgrade user security with multi-factor devices.

More about our security

Own your brand,
expand your reach

check iconSetup your brand’s look-n-feel

check iconSupports multiple languages

The future is passwordless.

with passwordswith Magic

59% of users re-use their passwords across services. A data breach anywhere is a security risk everywhere.

with passwords

Risk Losing Customers

48% of customers never come back after a major breach.

support tickets

Overwhelming Support Tickets

50% of support tickets are password resets - costing $70 per ticket.

lost revenue

Lost Revenue Opportunities

1/3 of shopping carts are abandoned due to forgotten passwords.

What people are saying

Magic links eliminate the headaches of lost or stolen passwords and protect app users. Magic is a critical step forward for app security and UX.
Eric Elliott

Eric ElliottEric's Twitter
Author of Composing Software

Magic points the way towards a world in which user identity and authentication is decentralized and not subject to control by the tech giants.
Naval Ravikant

Naval RavikantNaval's Twitter
Co-founder of AngelList

Let's make some magic!

© 2021 Magic Labs, Inc.

Made with 💜 by Magic Labs

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San Francisco, CA 94121