Plug and play auth that grows with you
Get peace of mind with secure, extensible passwordless authentication that’s built to scale. All with a few lines of code.
First 10,000 logins free for a limited time
Trusted by trailblazers
Magic links
and so much more
Choose from a variety of battle-tested, production-ready login methods. Up and running with no bloat and no unnecessary config.
Give users a smooth, secure login experience using emailed magic links.
SMS
Allow users to log in using a one-time code sent to their mobile device.
Social
OAuth sign-in via Google, Facebook, GitHub, Apple, Discord, and others.
WebAuthn
Offer extra protection through biometrics or a FIDO2 device.
Multi-factor auth
Double down on end-user security with MFA via authenticator app.
Blockchain
Build decentralized apps using Ethereum and 15+ other blockchains.
For developers,
by developers
For developers, by developers
Read Magic docs
Learn more about integrating passwordless auth on web, mobile SDKs, and other frameworks.
Get started in seconds
Bootstrap your project using a CLI tool that generates a custom, fully working application with Magic auth.
Onboarding that
users will love
Make your first impression beautiful, frictionless, and impactful.
Custom branding
Style the sign up flow to match your brand’s look and feel.
30+ languages
Engage global audiences in their native language.
Accessibility support
Easily ensure your custom UI meets accessibility standards.
High-quality signups
Improve conversions by filtering out spam and fraud.
Blockchain native
Magic manages non-custodial crypto keys for each user, supporting Ethereum, Bitcoin, and 15+ other blockchains.
Future-proof security
& infrastructure
Magic grows with your security and scalability needs, so your users are protected and able to login anytime.
Learn more
Global availability at scale
Magic offers 99.99% uptime, ensuring users around the world can access your apps anytime, anywhere.
Email delivery you can count on
No need to navigate complicated configurations and multi-level dependencies with email service providers.
Anomaly and bot defense
Malicious login attacks are detected, blocked, and prevented automatically based on usage patterns.
Enterprise-grade security
Magic is SOC 2, GDPR, and CCPA compliant, undergoing regular 3rd-party security tests. ISO27001 and HIPAA coming soon.
Cost
$8.50 /mo
Free today, then just $0.0085 per login
For a limited time, get started with 10,000 free logins. Then scale up with straightforward pay per login pricing.
No subscriptions, no hidden fees, and pricing protection after any user’s fourth monthly login.
Startup Pricing
50,000 free logins to help you grow quickly and securely. No commitment required.
Magic is proudly backed by the best
Wendy Xiao Schadeck
Partner, Northzone
Joel Monegro
Partner, Placeholder
Naval Ravikant
Co-founder, AngelList
Balaji Srinivasan
Co-founder, Earn.com
Ryan Hoover
Founder, Product Hunt
Alexis Ohanian
Co-founder, Reddit
Soona Amhaz
General Partner, Volt Capital
Scott Belsky
CPO, Adobe
Jason Warner
CTO, GitHub
Kayvon Beykpour
Co-founder, Periscope
Roham Gharegozlou
CEO, Dapper Labs
Varsha Rao
CEO, Nurx
Sahil Lavingia
CEO, Gumroad
Jacob Jaber
CEO, Philz Coffee
Guillermo Rauch
CEO, Vercel & Next.js
Hana Yang
Co-founder, Allocate
Alex MacCaw
Founder, ClearBit
Ben Pruess
President, Tommy Hilfiger
Casey Neistat
Filmmaker
Miyuki Matsumoto
Managing Partner, Aglaé Ventures
Shiva Rajaraman
VP of Commerce, Facebook
Alex Bouaziz
CEO, Deel
Natasja Nielsen
CTO, SecureFrame
Ben Porterfield
Founder, Looker
Stella Garber
Head of Marketing, Atlassian
Ben Davenport
Partner, Blockchain Capital
Alvin Tse
Head of Xiaomi Indonesia
Jana Messerschmidt
Founding Partner, #ANGELS
Mike Rosengarten
Founder, Camino
Hiten Shah
Co-founder, Nira
Max Altschuler
Founder, GTMFund
Valentine Wallace
Bitcoin Core & Lightning, Square Crypto
Chris Ye
CEO, Uken Games
David Booth
CEO, On Deck
Shahed Khan
Co-founder, Loom
Abbas Zaidi
VP, Goldman Sachs
Jordan Kong
Investor, Atomic
Paul Yacoubian
CEO, CopyAI
Julien Bouteloup
CEO, Stake Capital
Ditch passwords,
delight users
© 2022 Magic Labs, Inc.
Made with 💜 by Magic Labs
3739 Balboa St. #1088
San Francisco, CA 94121
© 2022 Magic Labs, Inc.
Made with 💜 by Magic Labs
3739 Balboa St. #1088
San Francisco, CA 94121
© 2022 Magic Labs, Inc.
Made with 💜 by Magic Labs
3739 Balboa St. #1088
San Francisco, CA 94121