From Art Deco Heights to the Digital Frontier: The Empire State Building Lights Up with NFTs and Magic

The Empire State Building, that soaring Art Deco beacon that's etched itself into the New York skyline and pop culture consciousness, is once again pushing the boundaries of innovation. But this time, they're lighting up the digital frontier with NFTs and loyalty programs, and Magic’s Wallet-as-a-Service is the magic portal powering it all. 

The very same structure that witnessed the city's evolution from the Roaring Twenties to the digital age is now pioneering how cutting-edge technology can connect with a mainstream audience. This isn't just about slapping NFTs on souvenirs – it's about building a whole new way to engage with visitors, reward their loyalty, and make the ESB experience even more enriching for everyone.

Here's where things get interesting..

#Exclusive NFT Collectibles

• Imagine walking away from your pilgrimage to the 86th-floor Observatory with a unique digital memento, a token that captures the grandeur and allure of this iconic landmark. It's like a personalized postcard from the top of the world, except way cooler and more futuristic.

#Loyalty Programs, Reimagined

• Forget plastic cards and points that expire faster than your New Year's resolutions. Now, your dedication to the ESB is rewarded with digital badges of honor that unlock exclusive perks and experiences. These aren't just virtual trinkets – they're keys to a deeper connection with this legendary building.

#Seamless Web3 Access

• Don't worry if you're not a crypto wiz. Magic's user-friendly wallet technology ensures that even Web3 newbies can hop on board without breaking a sweat. Think of it as a magic carpet ride into the future of digital ownership and community.

Let's be honest, though, Web3 is still a nascent landscape with some hurdles to overcome. We, at Magic, are firm believers in its potential to revolutionize how we interact with the world around us. But we also acknowledge the need to bridge the gap, make this technology accessible, and ensure it benefits everyone, not just the tech-savvy few. That's why we're proud to be partners with ESB in this adventure.

#And we're not alone.

Teaming up with the talented folks at Uptop, Web3 loyalty pioneers with a vision as bright as the city lights, we're crafting a truly groundbreaking experience. They're the architects behind this ambitious ESB project, showing the world how NFTs and loyalty programs can go hand-in-hand, proving that Web3 is more than just a buzzword – it's the future of customer engagement and community building.

This is just the beginning. We're taking Web3 mainstream, one iconic landmark at a time, and the Empire State Building is just the first domino to fall. Get ready for a future where Web3 loyalty programs become the norm, and everyone (yes, even your grandma) can experience the power of digital ownership and community.

P.S. The Empire State Building's NFT drops and loyalty program launch on February 12th, 2024. Don't miss out on this piece of history in the making.

You can check out the experience for yourself here.