New Pricing based on Monthly Active Users

The Magic Team · February 28, 2022
New Pricing based on Monthly Active Users

👉 For the most up to date pricing info, visit

Pricing matters — it’s often one of the first things to consider when adopting a new product.

That’s why we value transparency not only when it comes to building Magic, but also iterating on pricing. Thanks to all of the helpful feedback from the community, today we’re excited to introduce new and improved pricing plans.

Since we launched metered pricing (based on logins) last summer, we heard from developers across different sized teams that this model made it harder to predict costs. With that in mind, our new pricing is based on monthly active users, and adds clarity to how you and your teams can make the most out of Magic.

Before we share more insight into why we’re updating pricing, let’s cover what’s new.

Note: if you’re an existing Magic customer, these new pricing plans won’t impact your account immediately (and we will be grandfathering in perks!).

#Our new plans

The changes to Magic’s pricing make it simple and straightforward to choose the plan that’s most tailored to your needs.

#Builder plan

With Builder, you’ll get 1,000 free monthly active users and 100 free login text messages per month. This plan also gives you access to all login methods, access to all 20 blockchains to build a dApp, low-code login form, and User Settings, in addition to the ability to add a custom logo and theme.

For budding startups or indie devs diving into a fun hack project, the Builder plan is a great way to get started with Magic for free.

Want unlimited monthly active users and text messages? Easily upgrade from the dashboard; add your credit card to keep scaling worry-free. After the first 1,000 MAUs free every month, it’s $0.05 per additional MAU. Similarly, for SMS login, after the first 100 texts are free every month, market-rate surcharges apply per text.

#Enterprise plan

With Enterprise, you get everything in Builder, plus premium features: multi-factor auth, custom session length, custom email providers (SMTP), additional team seats, and priority support. Volume-based discounts make the Enterprise plan a great fit for customers serving over 20,000 monthly active users. Our Sales team will partner with you to discuss a custom pricing agreement.

#The “why” behind these changes

From conversations with developers and teams of various sizes, we learned the pros and cons of the legacy pricing model.

As a result, we aimed to keep the “best of” and added key benefits:

  • Free to get started — 1,000 MAUs free, no credit card required
  • Suits your needs — whether you’re an indie dev or a large organization
  • Pay as you grow — self-serve upgrade to unlimited MAUs and login text messages
  • Predictability — unlock volume-based pricing and custom pricing agreements

#What you can expect

We are rolling out new pricing for new users on March 1, 2022.

All existing Magic customers will remain on their current plans and will not need to take any action. Our aim is to make the migration as seamless as possible. Over the coming months, we’ll continue giving existing customers a heads-up on the perks that will be grandfathered in, plus the summer migration planned via email and in the Magic dashboard.

Have questions or input regarding the new plans? We’re all ears and more than happy to help. Contact Support on our site anytime.

We can’t wait to see the dApps you build.

Let's make some magic!