Community & Commerce: The TYB Success Story

Dylan Hattem, Partnerships Lead · April 18, 2024
Community & Commerce: The TYB Success Story

In today's digital landscape, brands seek innovative ways to connect with their customers and drive sales. One emerging trend is community-driven marketing strategies, particularly in industries like beauty and direct-to-consumer (D2C) where customer engagement is critical. However, building and nurturing a thriving community comes with challenges, from fragmented communication channels to the inability to measure business impact effectively.

That's where Magic’s friends at Try Your Best come in.

Empowering Brands with Owned Community Channels is a community rewards platform built specifically for brands, offering a comprehensive suite of tools to transform community engagement into tangible business outcomes. Unlike using platforms that many consumers are used to, and where brands lack ownership and segmentation capabilities, TYB provides brands with their own channel, allowing them to gamify community interactions, integrate directly with Shopify, personalize rewards, and measure the impact of community on commerce.

Powered by Magic’s wallet infrastructure, TYB ensures their customers a seamless and secure user experience. In essence, Magic helps add an extra layer of trust and convenience, allowing users to securely access their rewards and engage with the community without the hassle of knowing about the underlying blockchain infrastructure it is built on!

For those looking for more detail, by working with Magic, TYB integrated Magic’s white label solution to offer a seamless email and SMS OTP wallet creation and login experience with TYB’s design branding on both web and mobile applications. 

TYB was able to onboard and quickly start building by leveraging Magic’s robust developer resources which include our dashboard, documentation, demo repositories, and more.

Harnessing the Power of Community Insights

In addition to the fan engagement tooling, one of the key advantages of TYB is its Community CRM, which enables brands to collect and export first-party membership data across marketing programs. By integrating this data with their CRM systems, brands can enhance their email, SMS, and social campaigns, delivering personalized experiences that resonate with their customers on a deeper level.

Lessons from Successful Brands

Brands like Rare Beauty, Figlia, and Topicals have used TYB, and their community building tools, to boost customer retention and revenue by gamifying interactions. By fostering two-way conversations and offering rewards to loyal fans, they've strengthened their connections with customers. More specifically, this includes incentivizing actions like creating user-generated content and attending events, fostering deeper engagement and higher conversion rates.

Conclusion: Strengthening Community, Driving Commerce

At its core, TYB is about more than just driving transactions. It's about building relationships that last. By investing in non-transactional community-building efforts and forging deeper connections with their customers, brands can lay the foundation for long-term success and sustainable growth.

In an era where brands are built by communities, for communities, and owned by communities, TYB stands out as a valuable ally for brands looking to harness the power of community to drive commerce. With its suite of tools, seamless user experience, and proven track record of success, TYB is helping brands around the world turn community into their most valuable growth channel.

Let's make some magic!
Community & Commerce: The TYB Success Story