Empowering Flow Developers with Walletless Onboarding and Account Linking
Flow—a permissionless, fast and secure Layer-1 blockchain for building and scaling applications—today named Magic a preferred solution for walletless onboarding. Together, Magic and Flow are empowering developers to build mainstream applications on Flow without compromising self-custody or decentralization of the blockchain. The extended partnership between Magic and Flow further validates why L1s trust in Magic’s solutions and opens up exciting opportunities for enterprises and Web3 developers alike.
Previously, Magic and Flow partnered to help Mattel launch its NFT marketplace, with a subsequent drop and launch of a peer-to-peer marketplace. Using Magic’s walletless, white-labeled login experience, Mattel was able to onboard its users to their marketplace, Mattel Creations, with a familiar Web2 login experience. What’s more, Mattel users can pay for digital collectibles directly with credit cards, making NFTs more accessible to their customers. As a direct result of Magic and Flow’s partnership, Mattel sold out all 35,000 packs in its Series 5 of the Hot Wheels® NFT Garage collection within just 30 minutes, generating almost $900,000 in sales.
Walletless Onboarding + Self Custody
The partnership between Magic and Flow addresses adoption challenges faced by many developers and users in Web3. As the leading wallet-as-a-service provider, Magic enables Flow developers to build incredible experiences for their users. By combining Magic's secure and user-friendly wallet-as-a-service solutions with Flow, developers can quickly get started on their projects and seamlessly onboard users to their apps—all the while saving time and costs associated with providing a top-level end-user experience.
To get started, developers need to simply authenticate with their social login or identity provider of their choice. An associated Flow account will then be automatically created so Flow developers can enjoy all the benefits of walletless onboarding without hindering the user experience; as far as the user is concerned, there is no wallet. Among the other benefits for developers are:
Patented Key Management: Trusted by more than 20 blockchains, Magic’s patented Delegated Key Management System (DKMS) powers its non-custodial wallet solution to eliminate the need for developers to build their own key management or custody assets. By integrating Magic's wallet SDK into Flow, developers no longer bear the responsibility of custodianship, enhancing security and simplifying their development process.
User-Friendly Onboarding: Magic's SDK empowers developers to create user experiences for all—from Web3 beginners to experts. What’s more, Magic offers a suite of Web2 style login experiences, such as Google one-tap login, for familiar ease of use.
Account Linking: Magic supports account linking on Flow, allowing users to join the open Flow ecosystem at large. Linking a Magic account on Flow allows users to enjoy their assets outside of the original application without having to transfer the asset to a new Flow account. Instead, users can take control of their own Web3 experience via a self-custody wallet and enjoy their assets in new contexts.
With account linking, developers can also build user-centric experiences while enabling those assets to be open, composable and accessible by the wider Flow ecosystem. This link empowers users to use a native wallet that is fully interoperable with all platforms in the Flow ecosystem without having to withdraw assets from the application. Then, when a user wants to take their assets generated from that application to the rest of the Web3, they can use Flow’s account linking to connect that app account to another Flow account—maintaining a fully open, composable and interoperable ecosystem.
Flow and Magic: Unlocking business potential
By leveraging Magic and Flow together, businesses gain access to the benefits of account abstraction, best-in-class UX and scalability. Magic's white-label wallet SDK means businesses can provide a familiar, Web2-like onboarding experience for new and existing users, facilitating their entry into the Web3 world on Flow. This combination allows businesses to create novel applications and services that fully leverage the capabilities of Flow blockchain.
If you’re interested in unlocking Web3 capabilities with Magic, get in touch or visit our developer docs to get started today.
For media inquiries, please email media@magic.link.