We at Magic know this: the path to mainstream Web3 adoption is a winding road, paved with technical hurdles and complex concepts; but we also know that the potential of Web3 is boundless, and every step towards making it accessible is a triumph worth celebrating.

That's why we're thrilled to announce a groundbreaking deployment on zkSync, the Layer 2 protocol scaling Ethereum with revolutionary zero-knowledge cryptography (ZK-tech). Together, we're taking a giant leap forward, not just for ourselves, but for the entire Web3 ecosystem.

With over 25 million wallets created for some of the biggest names in Web2 and Web3 like Mattel, Macy's, Immutable, and Decentraland, we know firsthand the challenges of onboarding users into a world as intricate as this. We also know the immense power of frictionless experiences – making even the most complex technology feel as natural as checking your email.

Matter Labs, a software development, engineering, and cryptography company working on and developing software for zkSync, shares our unwavering commitment to expanding user experience and accessibility. zkSync’s battle-tested and future-proof ZK Stack unlocks unprecedented speed and performance, while fiercely protecting the core tenets of Ethereum: security, decentralization, and user sovereignty. We've forged a potent toolkit capable of crushing technical barriers and crafting effortlessly accessible gateways to DeFi, NFTs, and the vast potential of blockchain.

#Configure zkSync

Ensure you have installed the Magic SDK and have access to your API key, follow the quickstart to get started.

01// Setting network to point to zkSync testnet

02const magic = new Magic('YOUR_PUBLISHABLE_API_KEY', {

03  network: {

04    rpcUrl: 'https://sepolia.era.zksync.dev',

05    chainId: 300,

06  },

07});

Marco Cora, senior vice president of business and operations at Matter Labs, said: "Magic is the perfect launchpad for our journey to mass adoption. Their proven track record in simplifying onboarding and user experience expertise for some of the most well-known Web3 and Web2 brands makes them an invaluable partner. Together, we're building the launchpad for a truly inclusive and vibrant Web3 future."

This isn't just about making things easier – it's about unleashing creativity and fostering inclusivity. Imagine developers, unbound by technical constraints, building groundbreaking Web3 applications that truly empower users. Imagine individuals, unburdened by daunting fees and complexity, confidently stepping into the Web3 world and experiencing its transformative power. This is the vision we're actively building for the zkSync community.

We're under no illusions – the road ahead is long, and challenges remain. But with humility, innovation, and a shared commitment to building a brighter digital future, we're confident that we can make Web3 accessible to everyone. Stay tuned for more updates as we continue to bring this vision to life. Because the future of Web3, powered by Magic and zkSync, is an open door – and everyone's welcome.