Magic for Startups

Next-gen passwordless auth that scales with you. Start strong with 50,000 free logins.

Logins expire 1 year after activation

Auth that’s live in
days, not months

Smooth and secure login experiences out of the box. Because your team should be focused on your product, not building out authentication.

Code comparison

Plug and play.
No bloat, no upkeep.

Magic integrates with a wide assortment of development languages, libraries, SDKs, and blockchains. Whatever the stack, we’ve got you covered.

Supported Frameworks


Aws Activate
Founders Club
Social Capital
SV Angel
Lightspeed Ventures
Volt Capital
Cherubic Ventures
Digital Currency Group
Unusual Ventures


To qualify for Startup Perks, you must be:

1New to Magic

2Pre-Series A fundraise

3Associated with our partner network of VCs, incubators, and accelerators

Apply Now

UX that delights
and delivers

We know first impressions are everything. Custom branding options and a wide array of login methods make it easy to ship a seamless onboarding experience that users love.

Built to grow with you

Scale worry-free with 50,000 free logins, then pay just $0.0085 per login.

No contracts, no subscriptions, and pricing protection that kicks in after users’ fourth monthly login.

99.99% uptime

Magic offers 99.99% uptime, ensuring users around the world can access your apps anytime, anywhere.

Anomaly and bot defense

Malicious login attacks are detected, blocked, and prevented automatically based on usage patterns.

Enterprise-grade security

Magic is SOC 2, GDPR, and CCPA compliant, undergoing regular 3rd-party security tests. ISO27001 and HIPAA coming soon.

Magic is proudly backed by the best

NorthzoneTiger GlobalPlaceholderLightspeed VenturesSV AngelSocial CapitalDigital Currency GroupCoinFundCherubic VenturesVolt CapitalUnusual VenturesRefactor Capital

Apply in 30 seconds

Get 50,000 free logins for your first year