Magic at NFT.NYC 2022

The Magic Team · July 15, 2022
Magic at NFT.NYC 2022

Magic Labs was at one of the largest events of the NFT industry of the year, NFT.NYC, from June 20th to 23rd, in New York City. The 4th Annual NFT Industry Event spanned over 3 days, with over 16,000 attendees from 72 countries. Magic was a gold sponsor at the exciting event, and got the chance to showcase our flagship Magic Auth and share an exclusive first-look at our latest all-in-one SSO solutions, Magic Connect.

#A Sneak Peak at Magic Connect

As a Web3 infrastructure leader, Magic Labs has been working hard to enable dApps creation by developers and adoption by consumers and enterprises at scale. We were proud to give a sneak peek into our upcoming product, Magic Connect, a seamless one-stop shop for Web 3 onboarding with passwordless authentication, seamless wallet UI and secure on-ramp and off-ramp payment solutions.

Read: Build, Run, and Scale dApps With Ease With Magic Connect

#Live Demo

At the event, numerous visitors got a sneak peek at what Magic Connect can do as our engineers gave magical live demos to show how easy it is to integrate the Magic SDK. With Magic Connect, provide a frictionless onboarding experience to mainstream users by integrating user-friendly login via familiar methods like email and social, with just two steps for them to start buying NFTs.

Register your email here to get the first updates on Magic Connect’s Live Launch!

#Keynote Speech

Sean Li, CEO and visionary of Magic, shared about Magic’s mainstream-ready scalability and enterprise-grade security and compliance. We’re SOC 2 Type 2, GDPR, and CCPA compliant. Our solution is scalable to millions of users and supports over 20 blockchains. It typically can take over 22 steps for a newcomer to crypto to buy their first NFT. With Magic, we can reduce steps significantly and increase user conversion rate to over 90% by making the process easy for users. To date, Magic has helped to onboard over 9,000,000+ end users across the globe!

Read: How Devbook Achieved Over 90% Conversion Rate with Magic


Magic also gave out some cool swag to friends, visitors and partners at the Magic Expo Booth and Magic Lounge, inside New York Marriott Marquis, getting NFT developers and fans excited at the prospect of a mass-adopted Web3. 


Also in attendance at the event were Magic’s trailblazing customers and strategic partners: Polygon, Immutable X, OpenSea, Rarible, Async Art, and many more. 

We had a fantastic time with our friends over Polygonstudios at their PolygonStudios HUB with CEO Sean Li speaking on the panel focused on onboarding solutions. 

At Magic, we want to create a safer, more authentic internet for everyone to enjoy, and we have a vision to onboard the next billion mainstream users into the NFT/Web3 space. 

See more visuals at

Let's make some magic!